Publications
Yun, J. T., Pamuksuz, U., & Duff, B. R. L. (2019). Are we who we follow? Computationally analyzing human personality and brand following on Twitter. International Journal of Advertising, 0(0), 1–20. https://doi.org/10.1080/02650487.2019.1575106
Yun, J. T., Vance, N. P., Wang, C., Troy, J., Marini, L., Booth, R., Nelson, T., Hetrick, A., & Hodgkins, H. (September, 2018) – The Social Media Macroscope. Paper presentation for Gateways 2018: The 13th Gateway Computing Environments Conference, Austin, Texas, https://doi.org/10.6084/m9.figshare.6855269.v2.
Yun, J. T., & Duff, B. R. L. (2017). Consumers as data profiles: What companies see in the social you. In K. S. Burns, Social Media: A Reference Handbook. Santa Barbara: ABC-CLIO.
Yun, J. T., & Duff, B. R. L. (2017). Is utilizing themes an effective scheme? Choice overload and categorization effects within an extensive online choice environment. Computers in Human Behavior, 74, 205–214. https://doi.org/10.1016/j.chb.2017.04.038